Benny Cassette
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Benny Cassette (born in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
) is an American record producer, rapper, singer, and songwriter. Signed to
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
's Very Good Beats as a producer since 2013, he worked on Kanye West's ''
Yeezus ''Yeezus'' is the sixth studio album by American rapper and producer Kanye West. It was released on June 18, 2013, through Def Jam Recordings and Roc-A-Fella Records. West gathered a number of artists and close collaborators for the production, ...
'' and ''The Life of Pablo'' albums among other collaborative projects with artists including SZA,
Earthgang EarthGang (stylized EARTHGANG) is an American hip hop duo from Atlanta, Georgia, composed of Olu (aka Johnny Venus) and WowGr8 (aka Doctur Dot – born Eian Parker). They are co-founders of the musical collective Spillage Village, with JID, Ho ...
,
Isaiah Rashad Isaiah Rashad Joel McClain (born May 16, 1991), is an American rapper. His first big break was performing on the 2012 Smoker's Club Tour with rappers Juicy J, Joey Badass and Smoke DZA among others. He is a founding member of the Chattanooga hip ...
, Diana Gordon,
Jacob Banks Jacob Banks (born 24 July 1991) is a Nigerian-born English singer and songwriter from Birmingham. Banks won the 2012 MOBO UnSung regional competition in Birmingham and the Adidas "Are You In" music competition. His music is influenced by a ran ...
and
Ciara Ciara Princess Wilson ( ; Harris; born October 25, 1985) is an American singer, songwriter, actress, model and entrepreneur. She released her debut studio album, '' Goodies'' in 2004, which spawned four singles: " Goodies" (featuring Petey Pa ...
among others. In 2018 Cassette began to release work as a solo artist under the name Benn Good. His first body of work included features from
Isaiah Rashad Isaiah Rashad Joel McClain (born May 16, 1991), is an American rapper. His first big break was performing on the 2012 Smoker's Club Tour with rappers Juicy J, Joey Badass and Smoke DZA among others. He is a founding member of the Chattanooga hip ...
and
BJ The Chicago Kid Bryan James Sledge (born November 23, 1984), better known by his stage name BJ the Chicago Kid (or simply BJ), is an American singer and songwriter from Chicago, Illinois. Sledge is best known for frequently collaborating with Top Dawg Entertainm ...
.


Early life

Benny Cassette was born in Los Angeles, California. Neither of his parents were involved in the music industry; his father worked as an architect. Cassette was nonetheless exposed to the diverse local music. He has stated, "I came up in the LA hip hop scene listening to
N.W.A N.W.A (an abbreviation for Niggaz Wit Attitudes) was an American hip hop group whose members were among the earliest and most significant popularizers and controversial figures of the gangsta rap subgenre, and the group is widely considered ...
and the
Beastie Boys Beastie Boys were an American rap rock group from New York City, formed in 1978. The group was composed of Mike D, Michael "Mike D" Diamond (vocals, drums), Adam Yauch, Adam "MCA" Yauch (vocals, bass), and Ad-Rock, Adam "Ad-Rock" Horovitz (voca ...
. On top of that, I grew up in a Latino neighborhood where I heard
salsa Salsa most often refers to: * Salsa (Mexican cuisine), a variety of sauces used as condiments * Salsa music, a popular style of Latin American music * Salsa (dance), a Latin dance associated with Salsa music Salsa or SALSA may also refer to: A ...
, ranchero and
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
. At home, my dad listened to jazz, and at school kids either played
rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
at lunchtime, or rock after school." In high school he began rapping as part of a youth performance group, which inspired him to consider pursuing music as a career. He toured with the group during his summers, performing at diverse locations, including prisons. He stated, "I learned real quick how to cover stuff up because if you mess up there, on stage, you get booed."


Career


2013–2014: Early work and G.O.O.D. Music

In 2013 Cassette signed with
G.O.O.D. Music GOOD Music (also known simply as GOOD, stylized as G.O.O.D. Music; a backronym for Getting Out Our Dreams) is an American record label founded by rapper Kanye West in 2004. The label signed an exclusive long-term worldwide label agreement with t ...
as a producer. His first project was
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
's ''
Yeezus ''Yeezus'' is the sixth studio album by American rapper and producer Kanye West. It was released on June 18, 2013, through Def Jam Recordings and Roc-A-Fella Records. West gathered a number of artists and close collaborators for the production, ...
'' album. Cassette has since collaborated with artists and friends such as Miguel,
John Legend John Roger Stephens (born December 28, 1978), known professionally as John Legend, is an American singer, songwriter, pianist, and record producer. He began his musical career by working behind the scenes, playing piano on Lauryn Hill's " Ever ...
, SZA,
EarthGang EarthGang (stylized EARTHGANG) is an American hip hop duo from Atlanta, Georgia, composed of Olu (aka Johnny Venus) and WowGr8 (aka Doctur Dot – born Eian Parker). They are co-founders of the musical collective Spillage Village, with JID, Ho ...
,
Eric Bellinger Eric Aldwin Bellinger Jr. (born March 26, 1986) is an American singer, songwriter, and record producer from Los Angeles. He began songwriting in 2010, and his co-writing credits including "Lemme See" by Usher, " New Flame" by Chris Brown, "You D ...
, the
Band Perry The Band Perry are an American band composed of siblings Kimberly Perry (lead vocals, guitar), Reid Perry (bass guitar, background vocals), and Neil Perry ( mandolin, bouzouki, background vocals). They signed to Republic Nashville in August 200 ...
,
Burna Boy Damini Ebunoluwa Ogulu (born 2 July 1991), known professionally as Burna Boy, is a Nigerian singer, songwriter and record producer. He rose to stardom in 2012 after releasing "Like to Party", the lead single from his debut studio album, '' L.I ...
, and Bree Runway. On April 1, 2014, Cassette released two official remixes of
Sky Ferreira Sky Tonia Ferreira (born July 8, 1992) is an American singer, songwriter, model, and actress. As a teenager, Ferreira began uploading videos on Myspace of herself singing songs she had written, which led to her discovery by producers Bloodsh ...
songs: "
I Blame Myself "I Blame Myself" is a song by American singer Sky Ferreira from her debut studio album, ''Night Time, My Time'' (2013). It was released in the United Kingdom on June 9, 2014, by Capitol Records as the second single from the record. The song was ...
" and "
You're Not the One "You're Not the One" is a song by American singer Sky Ferreira from her debut studio album, ''Night Time, My Time'' (2013). The song was written and produced by Ariel Rechtshaid and Justin Raisen, with additional songwriting provided by Ferreir ...
." Both songs were originally on Ferreira's 2013 debut ''
Night Time, My Time ''Night Time, My Time'' is the debut studio album by American singer Sky Ferreira, released on October 29, 2013, by Capitol Records. The album was originally set to be released in 2011, following the singles "17", " One", and " Obsession". Howe ...
'', and the remixes were exclusively released through ''
Spin Magazine ''Spin'' (stylized in all caps) is an American music magazine founded in 1985 by publisher Bob Guccione, Jr. Now owned by Next Management Partners, the magazine is an online publication since it stopped issuing a print edition in 2012. Histor ...
''. ''Spin'' said, "Cassette bolsters the tight snares of the singer's 'I Blame Myself' into a trap-addled bounce and softens the lovelorn 'You're Not the One' into a breezy, skip-along groove." In 2014, Cassette co-wrote, co-produced, and co-
executive produced Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...
the Mary Lambert album ''Heart on My Sleeve'', which she recorded for
Capitol Records Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007) is an American record label distributed by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-based record label of note ...
. He co-wrote the album track "Secrets" with Lambert,
Eric Rosse Eric Ivan Rosse is an American composer, songwriter, record producer, and mixer. Rosse started playing piano at age 8, eventually studying orchestration and arranging with Joe Rotundi Sr., whose mentorship—along with influences of soul, rock ...
, and MoZella. The single was released in early August 2014, along with the track "When You Sleep." In 2015, Cassette began working with SZA. on currently unreleased songs. In 2019, Cassette worked as a producer on "Collide" and "My Money, My Baby" off Queen & Slim (soundtrack), which was released in November through Motown Records. The former went on to be nominated for Best R&B Song at the 63rd annual GRAMMY Awards.


2014–present: Artist projects

In 2014 Cassette released the song "Raging Bull," which "features Benny Cassette's own vocals over his synthesized and drum-pounding production", and which was followed by a music video. About Cassette's production, AFRSH.com wrote that Cassette "has mastered a distinct hybrid of hip-hop, alternative and pop music (which is evident on ("Raging Bull") that proves utterly infectious." Around 2014, Cassette announced several upcoming EPs. In September 2014, Cassette released his single "Virgo Season," which featured
Isaiah Rashad Isaiah Rashad Joel McClain (born May 16, 1991), is an American rapper. His first big break was performing on the 2012 Smoker's Club Tour with rappers Juicy J, Joey Badass and Smoke DZA among others. He is a founding member of the Chattanooga hip ...
. He premiered the music video for his "Sex and Faith" single in December. In May 2016, Benny released "Entertain Us", the first single off his upcoming album ''Broken Hearts and Dollar Signs''. It reached No. 6 on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' Viral Spotify 50 chart. On May 27, 2021, Cassette released his EP 'Love God Get Money' under his artist name Benn Good on Capitol Records. The title track was the leading single off the 7-track EP and debuted with an official music video.


Personal life

Cassette continues to live in his hometown of Los Angeles, and remains involved in the local music scene there. He is a follower of the
Baháʼí Faith The Baháʼí Faith is a religion founded in the 19th century that teaches the Baháʼí Faith and the unity of religion, essential worth of all religions and Baháʼí Faith and the unity of humanity, the unity of all people. Established by ...
, with which community he remains involved. He frequently participates in Baháʼí activities and Baháʼí community life.


Discography


Singles (as Benn Good)


Albums (as Benn Good)


Remixes


Collaborations


Production credits


Albums


Songs


Further reading

;Articles * * *


References


External links


Official websiteBenny Cassette
on
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Benny Cassette
on
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Benny Cassette
on
VEVO Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
{{DEFAULTSORT:Cassette, Benny Living people People from Los Angeles Year of birth missing (living people)